As my third web-site is a corporate site, it’s main priority is with giving information and of course I would expect it to have a bias towards the company it represents, and I would not expect it to mention anything negative about this company.
The particular page I am looking at is a transcript of a speech on the topic of what the immergence of the digital native generation means for the newspaper industry. One of the main criticisms I have for the page is the lack of hyperlinks and the formality of it. This is in strike contrast to the web site number 3 I have described in a previous blog, in that there is hardly any hypertextuality at all. For me this means that rather than being directed to something else more relevant, or to something else I am interested in, there is a very low degree of interactivity, put simply you are on your own!
I would consider this very surprising as the company itself I have the impression of being extremely forward thinking and to be the first to encourage more interactivity, this is certainly the impression I get from the speech as it implies that all journalists should jump on the online bandwagon in order to make profits from this new generation.
URL: http://www.newscorp.com/news/news_247.html
Please Kayley, could you use post titles to more clearly differentiate your posts, and labels to link them together. I keep opening up the one I've just read, because they don't change colour once they're visited -and they all look roughly the same in the sidebar (is it cos I's a digital immigrant? as Ali G might have said)
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