Thursday, 12 March 2009

W8. Task 3. Criticism No. 3. Speech (cont.)

Moreover, the speech was written in 2005, although this was only 4 years ago, given the rapidly increasing pace of the development of technology, 4 years can mean a lot of change in this field, and the statistics he refers to may no longer be the case, Perhaps the trends described have lost momentum, or have taken a completely different direction by now.

In sum, the way message of the speech and the way in which it is presented seem to juxtapose to one another to create an extremely contradictory message. One the one hand the speech suggests repacking and rebranding of information, with humour and gossip, to make it more digestible by the digital native generation. On the other is an extremely basic web site, which seems to have no much of message to put across other than the surface text.

URL: http://www.newscorp.com/news/news_247.html

2 comments:

  1. Skeptical to the last! Excellent.

    Have you come across what M.P. earned his living as before he became the digital immigration Guru?

    It doesn't come as much of a surprise does it?

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  2. The speech I'm referring to in my post was actually by media mogul R.M.?

    None the less I believe M.P. had a number of careers, including teacher and actor.

    Maybe he had difficulty communicating with his students and dismissed it as being a fundamental difference in the language they were speaking, them having a native tongue and him struggling to understand as an immigrant with a strong accent!

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